What happens when you spend almost 20 years collecting and documenting beautiful folded print samples, and studying marketing strategy, direct mail, design, haptics, paper engineering and printing technology? In short, you start a blog.
Beyond the fold is the Foldfactory blog, but it’s actually a place we built for our founder — Chief Folding Fanatic, Trish Witkowski. She is the world’s leading expert on creative folded formats for print, and this is a place for her to share her samples, ideas, stories and marketing tips with the world.
About Trish Witkowski
An educator, author, designer, and world-class presenter, Trish specializes in creative solutions and engagement strategies for direct mail and marketing—and she uses her expertise to help companies find solutions that can meet, or exceed, their marketing goals. Trish is the founder of Foldfactory and Rock the Mailbox, and is the curator of the world’s most exciting collection of folded print and direct mail samples. She shares the best of her collection on “60-second Super-cool Fold of the Week,” a YouTube series with thousands of subscribers and over a million views.
Trish is the creator of the FOLDRite™ folding template system, and has authored many resources, most recently M2M: Marketing to Millennials, Direct Mail Simplified, and Paper Folding Templates for Print Design. Trish is also an instructor for the online learning company Lynda.com. She holds a MS in Printing and a BFA in Graphic Design from RIT (Rochester, NY).