Inspired Folding Designs: Mohegan Sun New Year’s Eve Invitation

Some of the folded samples in my collection deserve their own blog posting. This is one of those samples.

It was designed as a creative folded invitation to a New Year’s Eve party at Mohegan Sun Casino and Resort in Connecticut. Mohegan Sun hired full-service marketing agency, Outthink, to create something amazing, and they designed a water-themed invitation that is rich in color and texture and imagery.

The two-part invitation came in a custom-printed envelope. The envelope is removed to reveal a shimmery wrap with a wavy aquatic texture and custom metallic seal to hold it closed. The cover panels meet with a distinctive wave shape. Holding this piece you can’t help but to think, “This is going to be good.”

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The recipient can peel or tear the seal to get to the inside, finding curved panels that fold out to the sides in an iron cross format, and a center pocket holding a shimmery, wavy 3-panel Accordion fold. Unfold the accordion for all of the event details. Or, be like me — unfold it just so you can stand it on the table and admire the gorgeous shape it creates.

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I think this creative folding idea was the perfect choice for a special event invitation, and would be amazing as a destination wedding or a beach wedding invitation. Dressed down, the concept of an iron cross wrap with pocket and an accordion insert could be great as a marketing package.

Design: Outthink, Essex, CT

Printing: Finlay Printing

Paper: Cordenons Astrosilver Onda (carrier) and Curious Metallic Ice Silver (insert)

Quantity: 4,100

Video: Fold of the Week Episode 160

Notes: Die cut/score, hand fold, glue and assemble.

Trish Witkowski