stories and strategies behind amazing print
February is all about love, so in that spirit, I thought it would be fun to feature my all-time favorite heart-themed folded invitations. The heart is a universal symbol that has been “done” a million ways, so to be truly original with the heart is a tremendous feat of design, in my opinion. Accomplish it […]
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I don’t think there’s a single designer who hasn’t, at some point in their career, rolled the dice and opted to save a few bucks by choosing not to score their folded brochure when the printer recommended it. The lucky ones get through it unscathed, but many learn the hard way when their brochure bears […]
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I get this question all the time: “How does someone end up with a career in folding?” I usually tell a quick story about how it all started with a thesis project at RIT in Rochester, New York, and grew from there. However, what most people don’t know is that my professional career started under […]
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A few weeks ago at the Foldfactory PO Box there was a bright green envelope from my friends at Oliver Printing Company in Twinsburg, Ohio. In it, there were two creative folded event invitations that utilized the same folding style, however the folding style was applied in two different ways to create two entirely different […]
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Some of the folded samples in my collection deserve their own blog posting. This is one of those samples. It was designed as a creative folded invitation to a New Year’s Eve party at Mohegan Sun Casino and Resort in Connecticut. Mohegan Sun hired full-service marketing agency, Outthink, to create something amazing, and they designed […]
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How often in life are we truly surprised and fascinated by the mail we receive? Not often enough, I would say. This creative folded sample from Sundance Marketing Solutions of Orlando, Florida, definitely breaks the mold with a gutsy and fun flipper format invitation for their annual holiday party. The circus-themed card begins like any […]
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