Print and Fold 101

When should you score a folded brochure?

I don’t think there’s a single designer who hasn’t, at some point in their career, rolled the dice and opted to save a few bucks by choosing not to score their folded brochure when the printer recommended it. The lucky ones get through it unscathed, but many learn the hard way when their brochure bears […]

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Print and Fold 101

An Ode to My Mentor

I get this question all the time: “How does someone end up with a career in folding?” I usually tell a quick story about how it all started with a thesis project at RIT in Rochester, New York, and grew from there. However, what most people don’t know is that my professional career started under […]

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Design for Direct Mail

One Creative Folded Invitation, Done Two Ways

A few weeks ago at the Foldfactory PO Box there was a bright green envelope from my friends at Oliver Printing Company in Twinsburg, Ohio. In it, there were two creative folded event invitations that utilized the same folding style, however the folding style was applied in two different ways to create two entirely different […]

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